Unboxing the Windows Premium Collection

Agency: Ayzenberg
Client: Windows
Role: Creative Direction

The assignment was to showcase the Windows Premium Collection as a set of beautifully designed devices powered by Windows 10. Our approach, an elevated unboxing series, achieved this by 1) creating suspense to see what was inside, 2) foreshadowing the moment when the viewer would open their own box, and 3) allowing us to focus on the hardware with added context verses just another product sizzle.

This content was strategically edited for paid social (Facebook & Twitter) and native posts (Instagram) considering platform functionality in the various environments content is served.

 

ASUS Zenbook UX360

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Dell XPS 13

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HP Spectre X360

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Lenovo Yoga 910

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Samsung Galaxy Tab Pro S

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Surface Book

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Surface Pro 4

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