Reebok Nano

Agency: Ayzenberg
Client: Reebok
Role: Creative Direction, Art Direction

Tasked by Reebok with creating engaging social content for the launch of the Nano 6.0 and Nano 7.0 CrossFit shoes, these projects offered the opportunity and freedom to highlight a beautiful product in authentic environments. A mixture of live action, studio photography and animation we used to convey different features.

One of the joys of working on this account has been getting to research and interview CrossFitters and turn their personal experiences and motivations into inspiration for content that reaches the core of a dedicated community.

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