I believe relevant work instigates conversation and inspires action. I believe collaboration is the crucial ingredient in creating powerful content for today’s saturated, always-on world. I believe that a brand is a set of ethos that can be shared through multi-channel storytelling.
Through a diverse background (graphic design, user experience, programming, art, photography and social media) I am able to move between mediums ideating on cross-disciplinary strategies; holistically approaching each challenge with a wide array of tools. Over the last decade I have worked for premiere brands such as Xbox, Windows, Microsoft Surface, Halo and Reebok, allowing me to find my voice as a creative leader and refine my vision and communication skills, on a conceptual and practical level, to peers and clients alike.
Since earning my MFA at Art Center College of Design in the Media Design Practices / Lab program, I have spent the last 5 years at Ayzenberg Group growing its social media creative team and internal photography studio. I also maintain a personal practice rooted in media design, poetics and performance art.
Creative Director @ Ayzenberg Group
Pasadena, CA // April 2013 – Current
Ayzenberg has taught me how to manage a team of creatives, collaborate with strategists, bring clients into the process and get at the core of a conversation through content. As one of the two initial creatives dedicated to making social content, my time at Ayzenberg has seen rapid growth and constant change which has forced me to focus not only on the work itself, but the processes in which it is being developed. Today, those processes have grown into structure for over ten teams, accounting for more than $15M annually.
Photo Studio Director @ Ayzenberg Group
Pasadena, CA // August 2017 – Current
My most recent role at Ayzenberg has been focussed on Photo Studio, which I built in order to better serve clients, elevate in-house and partner capabilities and provide value through production efficiencies. Day-to-day meant writing treatments, developing mood boards and tinkering in the studio, while my high-level responsibilities were managing a team of four (two photographers, a producer, and a retoucher) and liaising with internal teams and external clients from across the agency.
Artist / Designer @ Stuff & Things
Los Angeles, CA // September 2005 – Current
In parallel to commercial work, my personal practice (Stuff & Things) functions as an art space that explores poetics and views design as a medium agnostic process and tool for inquiry. My work seeks to re-present common objects, interactions and technologies through misuse — researching their potentials, both productive and unproductive — in order to better understand the world as it presents itself. This freedom allows me to engage areas of art and design outside of commercial bounds, ultimately feeding back into my applied arts pursuits.
Art Director @ The Levinson Tractenberg Group
New York City, NY // January 2010 – October 2010
The experience of working with second-wave New York City ad men was my introduction to advertising. Coming from the world of interactive and graphic design it was a welcomed opportunity to learn a new facet of the industry. With efforts in the fields of print, digital and TV, I was able to hone my skills around art and copy, leveraging them as a direct connection to consumers.
Graphic Designer @ Fuse Interactive
Laguna Beach, CA // January 2008 – July 2009
Fuse Interactive was a great opportunity for me to play with a lot of mediums (graphic design, UX, code, video) and get a sense for what it takes to pull together 360 campaigns. My work there was primarily split between Kawasaki and Version Wireless with most of my efforts focussed on web design and development.
Masters of Fine Art, Media Design Practices / Lab
Art Center College of Design, 2013
Thesis: Playing Outside: An Algorithm Recital
Bachelors of Fine Art, Graphic Design
Laguna College of Art & Design, 2008