Client: Microsoft Surface
Role: Creative Direction, Art Direction
Photography: Swanson Studio
The Microsoft Surface Signature Type Cover is crafted in a two-tone gray mélange style of Alcantara—a unique, proprietary material, sourced only in Italy, with aesthetic, sensory, and technical qualities. This elegant material demanded a premium, fashion-forward approach to its imagery; something that would push the status quo for Microsoft product shoots.
Our concept focused on a stylish textile designer, which allowed us to highlight the tactile nature of this product and the aesthetic sensibility of those who use it.
The Signature Type Cover launched at Milan Fashion Week 2016.